In order to make money online you need to cover four areas. These are :

Market Research

Find a business to run online

Product

A great product to sell (bear in mind that product could be information or ad space)

Traffic

Targeted traffic for your web site

Conversion

A website persuasive enough to convert the vistors into buyers

The Solution

Take the Challenge – don’t worry that it has already started. If you are familiar with the internet skip the pre-season training and start the challenge training right now.

The ads served can display in a number of different configurations and it’s up to you to choose which suits your site best.

There are some limited display options available to you to select for colours and styling used in the ads.

The products selected by Shopping Ads for you are not context sensitive – in other words, they don’t automatically select a bunch of products based on your site’s keywords, but Shopping Ads do allow you to specify a number of keywords and then only ads that are in those keyword categories will display.

You are paid on the basis of either Cost Per Click (CPC) or Cost per Acquisition or Cost per Action (CPA) depending on the whereabouts of your site and the traffic you get. I placed the ads on one of my sites and although I am based in the UK and therefore only able to gain CPA income, they quickly promoted me (within a single day) to also be eligible for CPC income.

In the case of CPC income, I am paid for every click someone makes on a Shopping Ads link, but for CPA income, you only get paid when having clicked on an ad, the visitor also goes on to some pre-defined action like product purchase, or perhaps newsletter signup. Something more than just a click, anyway.